The Sales and Marketing team of Zoomanity Group from all over the country, including CEO’s and COO’s, gathered at the Misono Restaurant in Makati on February 17 for their Internal Marketing Summit. The event is a whole-day learning affair for the team, where they get to share ideas to help improve their team’s performance, and also gain knowledge and strategies outside of the theme park/zoo industry through invited guest speakers.
Two speakers were invited to speak during the first half of the day. The first speaker was Carmie De Leon, Vice President for Sales and Marketing of Healthway Medical. Carmie shared her best sales and marketing practices even way back when she was starting as a Medical Representative. She spoke about how she has established relationships with her prospects and clients not only by building rapport, but also by being sensitive to their personal needs. She encouraged the participants to have the “store owner mindset,” where the sales person doesn’t just see himself as someone who sells the product, but rather, someone who is representative of the product and brand. Carmie’s unconventional yet sensible tips were truly useful for the participants of her talk, like forcing customers to complain about their service so they can further improve. Last but not the least, she shared wonderful insights from the health care industry that could very well be duplicated on their field (theme park).
After the talk and a long Q&A session with the participants, up next was Voice Care Philippines’ Executive Director Ada Cuaresma, and also one of the trainers of Pochology Academy. In Ada’s talk entitled “Pitch Perfect,” Ada conducted a mini-workshop to teach participants how to be more powerful in selling and marketing through speech and voice. According to her, the “what you say” (speech) and “how you say it” should go hand-in-hand in order to make sales pitches that sell. You cannot simply improve your pitch’s content without rehearsing your presentation, and vice versa. Ada gave the participants exercises on breathing, posture, pitch and volume. She introduced both the science and the art of voice by teaching participants how to develop their vocal power and variety.
After lunch, the group did some brainstorming activities where they practiced what they have learned from the speakers in the morning.